Whitney Wolfe asks why the tradition dictates that the woman must wait for a man to pick her for a date. She asks why the woman cannot pick the man she likes. Whitney aspires to bring back power to the woman and to make a woman’s chances of being abused minimal. Whitney says that whenever a man picks a woman, he has the power to abuse her and hurt her deeply as was the case with her ex Mateen. The two met accidentally, and they agreed to come up with Tinder App. This time, Whitney Wolfe was only 23 years while the other co-founders were slightly older. After a while, Whitney and Mateen fell out, causing the men in the partnership to claim that Tinder could not have a woman among its co-founders as she made the company seem like a joke. Despite her efforts in establishing the App, Whitney was thrown out of the partnership. To make the matter worse, Mateen called her a whore in public, a factor that made her fight it out in court. Luckily, the court ruled in Whitney’s favor giving her $1million in company stock.
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The nasty experience made Whitney Wolfe start a parallel App that would give the woman the upper hand in relationships. In Bumble, only the woman is allowed to choose the mate and men are hindered from making the first move. Although some women have an issue with asking the man out, the dating app has made it almost normal for the lady to make a move since failure to do so causes the match to be lost forever.
Whitney Wolfe claims that it is very traditional for women to sit and wait for men to notice them. She argues that women like her are go getters, who go for what they want when they want. Bumble BFF, a subsidiary of Bumble, allows women to make female friends, who they qualify as good friends. The app was designed to reduce loneliness among women as they marry late these days.
Whitney has also designed a Bumble Center, where people who use Bumble App will meet and mingle. They will also be educated on important topics such as relationships and investments. Whitney believes in empowering the woman.
Find more about Whitney Wolfe: https://www.fastcompany.com/person/whitney-wolfe